Privacy Policy

1. Who We Are

Aurum Barbers is a premium barbershop in Davenport, Stockport. Aurum Barbers is the trading name of Aurum Grooming Ltd.

For the purposes of UK data protection law, Aurum Grooming Ltd is the data controller for personal information collected through this website, customer enquiries and our barbershop services.

2. Information We May Collect

We may collect and process the following types of personal information:

• Your name and contact details, such as email address or phone number, when you contact us or make a booking.
• Appointment information, such as selected service, barber preference, booking date, time and appointment notes.
• Messages or enquiries you send to us by email, website form, social media or booking platform.
• Basic payment-related information for in-store transactions, where required for receipts, accounting or business records.
• Website usage information, such as IP address, browser type, device type, pages visited and interactions with our website.
• Marketing preferences, if you choose to receive updates, offers or reminders from us.

3. Booking Through Booksy

Aurum Barbers uses Booksy as our master online booking system. When you click a booking button on our website, you may be taken to Booksy to choose a service, barber and appointment time.

Booksy may collect and process your booking details, contact information and appointment history in accordance with its own privacy policy and terms. We use the information available through Booksy to manage appointments, avoid double bookings, confirm bookings and provide our barbershop services.

4. How We Use Your Information

We use personal information to:

• Manage appointments and booking confirmations.
• Provide haircut, skin fade, beard trim, hot towel shave and other barbershop services.
• Respond to enquiries, messages and customer service requests.
• Manage cancellations, rescheduling and appointment reminders.
• Keep business, accounting and legal records.
• Improve our website, services, customer experience and local SEO performance.
• Send marketing messages only where we are allowed to do so and where appropriate.
• Protect our business, website and customers from misuse, fraud or security issues.

5. Our Lawful Bases

We rely on different lawful bases depending on how and why we use your information:

• Contract: to manage bookings and provide barbershop services you request.
• Legitimate interests: to run our business, respond to enquiries, improve services, protect our website and manage customer relationships.
• Legal obligation: to keep accounting, tax or business records where required by law.
• Consent: where you choose to receive certain marketing communications or where cookie consent is required.

6. Who We Share Information With

We may share personal information with trusted third parties where necessary, including:

• Booksy, for online booking and appointment management.
• Website hosting, security and maintenance providers.
• Google services, such as Google Maps, Google Analytics, Google Search Console or Google Business Profile, where used.
• Payment providers for in-store card payments, if applicable.
• Professional advisers, such as accountants, legal advisers or insurance providers.
• Regulators, authorities or law enforcement where legally required.

We do not sell your personal information.

7. Cookies and Website Analytics

Our website may use cookies or similar technologies to make the website work, understand website performance, improve user experience and support analytics or marketing features.

Essential cookies are used where needed for the website to function. Non-essential cookies, such as analytics or marketing cookies, should only be used where we have the appropriate consent or lawful basis.

You can usually manage or block cookies through your browser settings. If we use a cookie consent banner, you can manage your preferences through that banner.

8. How Long We Keep Your Information

We keep personal information only for as long as necessary. Typical retention periods may include:

• Booking and appointment records: for as long as needed to manage services, customer history and business records.
• Accounting and transaction records: normally up to 6 years where required for tax or accounting purposes.
• Customer enquiries: usually up to 24 months unless needed for an ongoing matter.
• Marketing preferences: until you unsubscribe or withdraw consent.
• Website analytics data: according to our analytics settings and provider retention options.

9. International Transfers

Some service providers we use, such as booking, analytics, hosting or technology providers, may process information outside the UK. Where this happens, we expect appropriate safeguards to be used in accordance with applicable data protection laws.

10. Children’s Information

Aurum Barbers offers children’s haircuts, but online bookings for children should be made by a parent or guardian. We do not knowingly collect personal information directly from children for marketing purposes.

11. Your Data Protection Rights

Under UK data protection law, you may have rights including:

• The right to access personal information we hold about you.
• The right to correct inaccurate or incomplete information.
• The right to ask us to delete your information in certain circumstances.
• The right to restrict or object to certain processing.
• The right to withdraw consent where we rely on consent.
• The right to complain to the Information Commissioner’s Office if you are unhappy with how your data is handled.

To make a request, contact us at info@aurumbarbers.co.uk.

12. Marketing Communications

If you choose to receive marketing from Aurum Barbers, we may contact you about offers, updates, services or appointment-related information. You can unsubscribe or ask us to stop marketing communications at any time.

13. Security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse or disclosure. However, no website, email system or online service can be guaranteed to be completely secure.

14. Links to Other Websites

Our website may contain links to third-party websites, including Booksy, Google Maps, Instagram or other platforms. We are not responsible for the privacy practices or content of those third-party websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle personal information, please contact:

Aurum Barbers
Aurum Grooming Ltd
193 Bramhall Lane
Davenport, Stockport
SK2 6JA
Email: info@aurumbarbers.co.uk

This Privacy Policy is written for a small UK barbershop website and should be reviewed if Aurum Barbers adds online payments, SMS marketing, CCTV, newsletter campaigns, advanced tracking or new booking/payment providers.